I turn messy business requirements into usable systems. CRM, automation, dashboards, AI-enabled workflows and operating processes — from diagnosis to deployment, documentation and team adoption.
15+ years in digital & businessFull-English leadership experienceFounder & operatorBusiness-first, tool-agnostic
15+years across digital, operations & entrepreneurship
37 FTEinternational team scaled
8countries in distributed operations
€4.7mannual revenue reached at GosuRabbit
100%English daily operations in London-based company
About me
Senior enough to challenge the brief. Hands-on enough to make it work.
I am a bilingual French-English entrepreneur and operator with a background spanning digital marketing, client delivery, business development, operations and product. I am at my best when a client has a concrete business problem, several disconnected tools or processes, and needs someone to turn that complexity into a system that actually works.
How I thinkStart with the business problem, users and desired outcome — not with the software.
How I deliverDesign, implement, document, train and iterate until adoption is real.
How I work with clientsDirect communication, clear ownership, measurable impact and no unnecessary bureaucracy.
EnvironmentRemote-first, international, high-accountability teams and English-speaking clients.
Selected projects
What I have built, led and implemented
A few representative projects that show the range: scaling an international company, building operating systems, designing AI-assisted workflows and delivering for demanding global clients.
GosuRabbit · Building the operating engine of an international agency
Most proud of
Co-founded and led a London-based digital marketing agency for four years in a fully English-speaking environment, serving international brands and operating with a distributed team.
Scaled from 2 founders to 37 FTE across 8 countries.
Built the operating model behind sales-to-delivery handoffs, project ownership, staffing, reporting, management cadences and profitability tracking.
Managed budgets, delivery risk, team structure and project economics across engagements ranging from a few thousand euros to several hundred thousand euros.
Worked with brands including Xiaomi, Wizards of the Coast, Gameloft, Wargaming and PMU.
Reached approximately €4.7m in annual revenue before the activity was sold.
Why this is the project I am proudest of
Not because of the revenue figure alone. I am proud that we turned a founder-led business into a real distributed organisation: people, processes, management layers, financial discipline and repeatable delivery across countries and cultures. Building something that could function beyond the founders — and ultimately be sold — taught me more about implementation than any software certification ever could.
Designed and drove the operating logic of an AI-assisted content workflow product, from source intake to human validation and export.
Structured workflows for sources, batches, editorial profiles, approvals, calendars and human validation.
Designed traceability and audit logic for AI-assisted content, including draft/final states, source provenance and review metadata.
Worked at the intersection of product requirements, automation, operational UX and implementation constraints.
The Wise Beagle · CRM, automation & client operating systems
Current
Through The Wise Beagle, I work with founders and SMEs on the layer between strategy and execution.
CRM and pipeline design, lead capture, email workflows and operational reporting.
Process mapping before tool selection, with automation added only where it creates measurable value.
AI-assisted workflows, documentation and pragmatic deployment without unnecessary technical complexity.
International client programs · From brief to delivery
Enterprise clients
Across GosuRabbit and earlier roles, I worked on international programs for brands such as Xiaomi, Wizards of the Coast, Gameloft, Wargaming and PMU.
Translated client objectives into executable plans, teams, budgets, timelines and reporting structures.
Coordinated multi-disciplinary contributors across countries and time zones.
Handled delivery issues, scope changes and operational risk while keeping the client relationship intact.
Business systems & automation · From disconnected tools to workflows
Implementation
I have repeatedly had to connect commercial, operational and reporting needs across small and mid-sized organisations.
CRM structure, automation, dashboards, handoff logic and management reporting.
Tool selection based on the workflow, not on fashion or vendor preference.
Implementation with a strong focus on usability, ownership, documentation and adoption.
Working stack
Tools I already know
I do not claim to be a specialist in every tool on a client's stack. My strength is understanding the operating logic quickly, learning what is needed and choosing the simplest implementation path.
CRM & Sales
HubSpotSalesforcePipedrivevTigerSugarCRM
Operations & Project Management
NotionClickUpAsanaMonday.comTrello
Automation & AI
MakeOpenAIChatGPTAI-assisted workflows
Finance & Business Ops
XeroQuickBooksPennylaneDashboards & KPI systems
Marketing & Communication
BrevoWordPressCRM automationContent workflows
Full-English · Remote-first · International
Let’s talk about the business problem behind the implementation.
Based in France. Bilingual French-English. Experienced with distributed teams, international clients and high-accountability environments.