Truth
Say what needs to be said, not what is pleasant to hear.
About
Background, approach and philosophy behind The Wise Beagle.
Romain Tixier
THE WISE BEAGLE was built on one simple conviction: leaders do not need more noise. They need a partner able to connect strategy, tools, decisions and execution.
Say what needs to be said, not what is pleasant to hear.
Once committed, the client’s issue becomes a shared issue.
Build to last rather than stack more tools.
Stay ahead of methods, applications and technologies.
A good engagement begins with an honest conversation.
Background & references
Not a collection of logos: specific roles, different markets and the same ability to understand, design and execute.
Marketing development of Millenium.org within Gameo Consulting until the company was acquired by Webedia in 2014.
Built the Melty Esports Club and developed branded programmes for Bouygues Telecom, Coca-Cola Zero Gaming Zone, Coca-Cola Gaming Stories and the PlayStation Plus League with Sony.
Founded and developed a digital marketing agency specialising in gaming, esports and influencer marketing. Led teams, international clients and multi-market campaigns.
Supported SMEs and small businesses including Moonky, Kiss That Frog and Boeckli & Gomes. For the latter, led the entire marketing function for 18 months and produced the business plan that contributed to a €2 million funding round.
2018–2024 · through GosuRabbit
Every reference below corresponds to an actual engagement with a clearly identifiable scope.
Reviewed communication strategy for gamers aged 15 to 25 across Europe and globally.
Created and executed a concept combining gaming and football in Latin America, with a focus on Mexico, Venezuela and Colombia.
Created and executed a concept at the intersection of gaming and NFTs.
Designed gaming and esports events, then led gaming projects.
Advised on the integration of esports into Asphalt 9, including strategy, provider oversight and event post-mortems.
Strategic support for influencer marketing campaigns across EMEA.
Executed an influencer marketing campaign in France.
Executed an influencer marketing campaign across EMEA.
Created a campaign for a dedicated gaming smartphone, followed by event and influencer execution.
Executed an influencer marketing campaign in France.
Executed a worldwide influencer campaign for a game launch.
Entrepreneurship & SMEs
These experiences complement international brand work with a direct understanding of leadership reality: cash flow, trade-offs, organisation, acquisition and execution.
Positioning
Romain Tixier works at the intersection of strategy, marketing, growth, operating systems and AI. This combination makes it possible to address leadership issues without separating them artificially.
A strategic decision has commercial, organisational, technical and human consequences. It therefore needs to be considered within its system.
THE WISE BEAGLE does not sell a universal method. Every company has its own history, constraints, tools, reflexes and blind spots. Every engagement therefore begins by understanding reality before prescribing a solution.
The aim is to move quickly without confusing speed with agitation.
Gordon provides a useful reminder: instinct matters, but it is not enough. Good leaders often sense problems before they can explain them. The work is then to turn that intuition into a clear system, decisions and actions.
And sometimes to accept that a strategic nap is more valuable than an unnecessary meeting.
First step
Switzerland
The team
THE WISE BEAGLE deliberately remains personal. The name is not a figure of speech: it comes from Gordon, the firm’s official beagle and specialist in instinct, persistence and strategic naps.
“No magic wand. Just method, experience and a clear preference for what genuinely works.”
“Expert in strategic naps and sniffing out opportunities, particularly edible ones.”